Drive Hockey Analytics, Inc. Data and Privacy Policy

At Drive Hockey Analytics, Inc. we care deeply about data and your privacy, and we take pride in being a good steward of any data you choose to share with us. If you have any questions about how we use or handle user data, just ask and we'll respond as soon as we can.

General information

We believe it is important for you to understand what types of information we are collecting and what may happen to that information when using our website and related applications and resources (collectively, the “Service”). This Privacy Policy is designed to explain Drive Hockey Analytics, Inc.’s policies and procedures with respect of collection, use and disclosure by Drive Hockey Analytics, Inc. of information about you in connection with the Service. This Privacy Policy has a limited scope and applies only to the Service.

By accessing the Service, you consent to the collection, use and disclosure of your personal information as explained in this privacy policy (the “Privacy Policy”). This Privacy Policy is incorporated into and is subject to the Terms of Service, which can be accessed here. Your use of the Service and any information you provide through the Service is subject to the terms of this Privacy Policy and our Terms of Service.

Performance data collected from you may be made available to various parties by Drive Hockey, including the general public, but personal identifiable information for those under 14 years is only provided with consent, which is controlled individually or globally in your account settings.

Can I allow certain people access to my data?
Yes, you could accept individual requests or invite someone to access, but they would require an account with Drive Hockey Do they know who the player is? For players under 14 years, personal identifiable information is only provided to the public with consent, which is controlled individually or globally in your account settings.

Can they access player’s personal contact information?
No, but a parent or non-youth player may elect to provide their contact information.

What you will find in this privacy policy?

  1. How we collect information about you
  2. How we use or share information about you
  3. How we safeguard information about you
  4. Other matters related to the information we collect about you

Collection of information

We collect information about you in a variety of ways in connection the Service. Drive Hockey Analytics, Inc. will be the controller of your personal data processed in connection with the Service, and can be contacted here.


To use some features and resources available through the Service, a user must complete our registration process. During registration, a user is required to provide certain categories of information, which may include personally identifiable information and other information about you such as your name, address, e-mail address, social network account information, password, user type, birthdate, gender, phone number, and how you heard about Drive Hockey Analytics, Inc..

Optional information

At various other points during your use of the Service, you may have the option to provide additional information related to you. For example, you may wish to create a profile, post, comment on another user’s post or share a post with another person, or you may wish to utilize social network integrations or location-based features of the Service. For voluntary activities like these you have the choice about whether to disclose the information necessary to use these features of the Service.

Performance data refers to data that accumulates over the normal course of operation on our platform, including sensor data, player or team performance data, transaction records, stored files, user profiles, analytics data and other metrics, as well as other types of information, created or generated, as users interact with our services. All word-wide rights to performance data, including access, assignments and transferability is held by Drive Hockey Analytics, Inc. Individual players may access their personal performance data under terms and conditions set forth by Drive Hockey.

Passive collection of information

In addition to the information which you actively provide to us by methods such as completing our registration process, commenting on, or sharing a post, we collect information about how you interact with the Service. We collect passive information for purposes such as testing and improving user experience with the Service and the compilation of demographic data and related usage information for internal purposes and for disclosure to third parties such as advertisers and business partners. The types of passive information we collect include, without limitation, certain standard information sent by your browser, such as your Internet Protocol (IP) address, your device ID, your browser type and capabilities and language, your operating system, the date and time you access the Service, and the referring website from which you linked to the Service. We also collect information related to your behavior within the Service (such as pages viewed, links clicked, and other actions taken within the Service). We also may utilize special links, electronic images or other objects embedded within the Site—sometimes referred to as web beacons or tracking pixels—to collect information that helps determine and analyze how you and other visitors use the Site. If you have provided us with personal information through registration or other voluntary means, we may connect your personal information with passive information collected through our Site and use the combined information to help determine your potential interests in certain products, services or information and for other purposes described in this Privacy Policy.


Information related to your interactions with the Service may be collected and stored by us in small data files—commonly referred to as cookies—that are placed onto your device by our servers. We may use temporary session cookies, which are terminated when you close your current session, to store certain personal information you provide for purposes of administering that session and facilitating transactions requested by you during that session. We also may use persistent cookies, which remain saved on your device after your current session is closed, to store information related to your interactions with the Service to facilitate future sessions. Most browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your device. Each browser is different, but generally users can remove cookies by following directions provided in the browser’s “help” file. Please note that, if you reject cookies or disable cookies, some features of the Service may not function properly.

Collection of information from minors

The Service is intended for a general audience and it is not intended for children under the age of 14. Use of the Service is prohibited for anyone under the age of 14 without a supervising adult present. If you are between 14 and 18 years of age, you must secure authorization from your parents or legal guardian before using the Service. Although the Service may contain information that may be of interest to children, the Service is not directed at children and we do not knowingly solicit personal identifiable information from children under the age 14.

Use and sharing of information

We may use a combination of identifying and non-identifying information to understand who our visitors are, how they use our services, and how we may improve their experience of our website in future. We also use this information to gain insights into demographics, product and service popularity, and the effectiveness of our marketing activity. We do not disclose the specifics of this information publicly, but may share aggregated and anonymised versions of this information, for example, in website and customer usage trend reports. We primarily use your personal information for the purposes of granting you access to engage with certain areas of our site, to charge you for your subscription, and to notify you of any changes to your account and service. We may use your personal details to contact you with updates about our website and services, along with promotional content that we believe may be of interest to you. If you wish to opt-out of receiving promotional content, you can follow the “unsubscribe” instructions provided alongside any promotional correspondence from us.

The Service enables that enable users to post, access and share user generated content and other information across the Drive Hockey Analytics, Inc. community, other social networks and other websites and online services and may include various features and functionality such as comments, message boards or chat areas, where users can post information and communicate with one another. Please be aware that these posts and communications are being made publicly available online and you do so at your own risk.

We will not knowingly use, share, or otherwise transfer information about you other than in accordance with the terms set forth in this Privacy Policy. Additionally, we may use, share, or otherwise transfer information about you for other purposes for which we have obtained your consent. Your consent may be implied, deemed (using an opt-out mechanism) or express. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. Regardless of your decision regarding the sharing of your personal information, we may share demographic data and related usage information with our business partners in an aggregated or anonymized manner intended to remove or obscure any personal information which can identify any individual user.

We may use information about you in order to deliver products and services to you and to customize the Service to your interests and enhance your overall experience with the Service. We try to recognize you using various methods, including having you log in with your user name and your password. Once we recognize you, your experience may be customized for you so that you can see what interests you the most. In addition, as described above, we utilize passive information to learn more about how you interact with the Service. This passive information may be combined with other information and used for purposes such as enhancing your experience using the Service, improving the Service, testing and enhancing security and compilation of demographic data and related usage information for our internal purposes and for other purposes described in this Privacy Policy.

While we strive to protect the personal information of our users, we may use, share, or otherwise transfer your personal without your knowledge or consent if required by applicable law or regulatory requirements or in the good-faith belief that such action is necessary or appropriate.

From time to time, we may decide that it is more efficient to use third parties to perform specific functions related to the Service. If we use a third party to perform specific functions (such as sending communications to our users on our behalf), then information (such as contact information) may be shared with that third party to the extent necessary for that third party to perform that function. We authorize these third party service providers to use personally identifiable information only for the purpose of providing the specific services requested by us. Third party service providers covered by this paragraph do not include third party sites, applications or services that are accessed via links within the Service, which are governed by a more specific provision below.

If you opt-in to a feature that allows third parties to contact you, personal information about you (such as your contact information and other information collected during your visit to the Service) may be shared with data aggregators, marketers, and other organizations (possibly in the form of list rental).

In the event that we sell, assign or transfer some or all of our business to a successor or acquirer, we may sell, assign or transfer all of your information, regardless of your status, to such successor or acquirer.

Third-party access to data

We use third-party services for: Analytics tracking User Authentication Email marketing Payment processing

These services may access our data solely for the purpose of performing specific tasks on our behalf. We do not share any personally identifying information with them without your explicit consent. We do not give them permission to disclose or use any of our data for any other purpose.

We may, from time to time, allow limited access to our data by external consultants and agencies for the purpose of analysis and service improvement. This access is only permitted for as long as necessary to perform a specific function. We only work with external agencies whose privacy policies align with ours.

We will refuse government and law enforcement requests for data if we believe a request is too broad or unrelated to its stated purpose. However, we may cooperate if we believe the requested information is necessary and appropriate to comply with legal process, to protect our own rights and property, to protect the safety of the public and any person, to prevent a crime, or to prevent what we reasonably believe to be illegal, legally actionable, or unethical activity. We do not otherwise share or supply personal information to third parties. We do not sell or rent your personal information to marketers or third parties.

How long we store information

Drive Hockey Analytics, Inc. will store your data as long as needed to provide you with our services and to operate our organization. If you ask Drive Hockey Analytics, Inc. to delete specific personal information, we'll honor your request unless deleting that information prevents us from carrying out necessary functions, like calculating taxes or conducting required audits.


We have security measures in place to help protect against the unauthorized access to personally identifiable information under our control. We utilize both online and offline security methods, including firewalls, passwords and restricted physical access to the places where your information is stored to help protect personally identifiable information. Our team is trained to comply with our security procedures, and our security procedures are regularly reviewed and revised as we deem necessary.

How you can access and update your information

Our goal is for any personal information in our possession to be as accurate, current and complete as necessary for the purposes for which we use that information. If you want to review, verify or correct your personal information, please contact us using the contact information set out below. We reserve the right not to change any personal information and instead append any alternative information the individual concerned believes is appropriate. To some extent, we rely on individuals to update their own personal information. Unless an individual advises us of these important changes, we may have no way of knowing about them.

Your legal rights

The State of California enacted the Shine the Light law (CA Civil Code Sec 198.83) that permits users who are California residents to request certain information regarding the disclosure of personal information during the past year for marketing purposes. To make such a request, you can contact us.

If you are in the European Union, you have certain rights under the General Data Protection Regulation in relation to your personal data:

  • Access - You are welcome to request Drive Hockey Analytics, Inc. for copies of your personal data. We may charge you a small fee for this service.
  • Rectification - You may request that Drive Hockey Analytics, Inc. correct any information you believe is inaccurate. You may also request Drive Hockey Analytics, Inc. to complete the information you believe is incomplete.
  • Erasure - You may request that Drive Hockey Analytics, Inc. erase your personal data, under certain conditions.
  • Restriction of processing - You may request that Drive Hockey Analytics, Inc. restrict the processing of your personal data, under certain conditions.
  • Objection to processing - You may object to Drive Hockey Analytics, Inc.’s processing of your personal data, under certain conditions.
  • Data portability - You may request that Drive Hockey Analytics, Inc. transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make such a request, please be sure to include your contact information. We will reply within 30 days. If you would like to exercise any of these rights, please contact us.

Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you have the right to lodge a complaint with your local data protection authority.

Electronic mailing lists and how to unsubscribe

We may use your contact information periodically in order to send you email or other communications regarding updates to the Service and to alert you or remind you of happenings related to the Service. The frequency of these messages will vary depending upon various factors.

If you no longer wish to receive e-mails from us and want to be removed from our electronic mailing list, please contact us and include “Email Unsubscribe” in the body of your message. If you choose to unsubscribe from our mailing lists, we will hold your contact information on file marked so that we do not inadvertently contact you if your details are subsequently provided to us by a third party.

Data protection officer

To communicate with our Data Protection Officer, please email [email protected].

Other provisions

Your use of the Service indicates an acceptance of the terms of the Privacy Policy. We reserve the right to update or amend this Privacy Policy at any time. We will post any revised version of this Privacy Policy on our website, and we encourage you to refer back to it on a regular basis. The changes contained in any such revised version of this Privacy Policy will be effective from the time such revised version is posted unless otherwise specifically stated therein.

This Privacy Policy does not create or confer upon any individual any rights, or impose upon Drive Hockey Analytics, Inc. any rights or obligations outside of, or in addition to, any rights or obligations imposed by the privacy laws of such individual’s jurisdiction, as applicable. Privacy legislation or an individual’s right to privacy may differ from one jurisdiction to another. The rights and obligations described in this Privacy Policy may not apply to all individuals or in all jurisdictions. Should there be, in a specific case, any inconsistency between this Privacy Policy and the applicable privacy laws of such individual’s jurisdiction, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.

Please be aware that, by accessing our Service, you acknowledge that our servers are currently located in the United States and that the various communications necessarily result in the transfer of information across international boundaries. By accessing the Service and communicating electronically with us, you consent to the processing and transfer of your personal information as set out in this Privacy Policy. Personal information collected by us may be stored and processed in the United States of America or any other country in which we maintain facilities. Personal information collected by us may be transferred among our various divisions and affiliated companies around the world, which may involve transfer from countries within the European Economic Area to countries outside the European Economic Area. By choosing to access the Service, you consent to any such transfer, storage or processing of personal data outside of your country.

This Privacy Policy applies solely to the information collected by us on-line through the Service and does not apply to any website, application or service other than the Service. The Service contains links to other websites, applications and services provided by third parties that we do not own or control and we are not responsible for the privacy policies and practices of those third parties. Similarly, we are not responsible for the privacy policies and practices of any other websites, applications and services from which you linked to our Service. We encourage you to be aware when you leave our Service and to read the privacy policies of each and every third party that may be providing websites, applications or information linked to the Service.

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. If you are a registered user on ​https://​​, we will notify you using the contact details saved in your account. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

This privacy policy only covers Drive Hockey Analytics, Inc’s own collecting and handling of data. We only work with partners, affiliates and third-party providers whose privacy policies align with ours, however we cannot accept responsibility or liability for their respective privacy practices. Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

This Privacy Policy may include examples but is not intended to be restricted in its application to such examples, thus ‘including’ means ‘including without limitation.’

Your privacy is important to us. If you have questions about any of the provisions described above, please contact us.

Last updated: October 24, 2020